Should you use a property video to sell your home? Is it worth the money or not? Well why don’t you check out a video right now to explore this hot topic! See below…
Video consumption is increasing every year online and it is favored by all major social media platforms. Whether it be Youtube, LinkedIn, Facebook or Instagram, video is certainly on the rise.
If you’re using an agent who truly knows how to market a property you should definitely be using a property video. This content can be distributed amongst multiple platforms and create an engaging way to show the value of your property.
The value of Property Videos
This Hubspot article highlights the value of video in modern marketing. The main takeaways are that:
- More than 50% of consumers want to see videos from brands… more than any other type of content
- On marketing landing pages, video can increase conversions by over 80%.
So the question is, why would you not include a growing medium, demanded by consumers, in the marketing of your property?
With some real estate video campaigns going viral and earning views in the thousands, this content can create the edge in a campaign. Video creates intimacy and familiarity before prospects have even seen a home. So it can not only be valuable, but invaluable to ramping up demand for your property.