One question few agents ask is whether you can use videos to advertise properties for rent?
So much attention goes into selling property. But there are improvements we can make to the way we advertise properties for rent.
Why is video advertising for rental properties rare?
1) Cost
Property marketing videos are traditionally not cheap and hurt your pocket. Normally they will cost in excess of $2,000… so this is rarely worthwhile for a rental property.
The difference we make in our agency is that we have in-house videography solutions. This makes video cheaper and easier for landlords to access as an option, making their property stand out against the competition.
2) Agents who are not bothered
One of the most common jokes in real estate: “Property Managers are agents who can’t make it in sales”. The stereotype for agents working in rentals is that they are less ambitious and talented.
There is less incentive for innovation and creativity. Property Managers normally have less property marketing skills than sales counterparts, and they will not think to make videos for rental properties.
3) There is a shortage of true marketers in the industry
In our business for example, we consider ourselves marketers who happen to be working in property.
A marketer is someone who understands their customer, and then designs advertising that is most likely to attract and convert the target customer.
Most real estate agents make their living by simply uploading properties on the internet. They are not strategic and don’t adapt over time to changes in customer behaviour.
You can absolutely use a property video to advertise your property for rent
Check out our example below which shows an in-house ad for Asquith. Filmed and edited to highlight unique features and short enough to capture attention.
The benefits of video advertising in real estate are…
Want to understand the benefits of using a video to advertise your property? You should check out our article is a property video worth the money?
In it we discuss how video consumption is on the rise. Customers prefer video and it plays a major role in their decisions. So, we recommend taking advantage of video when selling OR renting your property.
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